Content Strategy for small businesses can easily increase your ROI by 30%. The reason behind these crazy returns is because of 2 key factors:
- Growth in purchasing power of youth.
- The daily consumption of content is rapidly increasing.
Combine these two factors and you will be able to make incredible growth.
Here are some stats that will make you believe in the power of small business and content strategy.
According to Google Bard, over 50% of India’s GDP is held by small businesses.
Out of the small business, there are another 3 categories. Which are local, small, and medium.
Here is the report of how much allocation each segment holds by the Indian Brand Equity Foundation. (link)
So, now the question is, How can we make maximum use of this? So it is very clear that two vital things are business and content strategy for that.
Here we will discuss the majority of content strategy. If you do not have a small business then we are discussing a lot of business ideas here. So you can pick any one of them and can start your own business.
Now, assuming you have a small business. All you need is to market it well. But before planning any content strategy, you must know what you are doing in content strategy.
Vital Questions You Need To Answer For Effective Content Strategy
We need to have a clear roadmap for content strategy. To get the desired results we must understand what we are doing. For that, you need to answer the following questions yourself. Based on that we can plan a perfect content strategy for your business.
- What’s the problem statement that you are solving via your service/product
- Which are the best platforms/tools for your content strategy
- Where should you be visible?
Now, let us go one step ahead in your content marketing journey.
Know 3 categories of every small business to get 2X leads from content strategy
No matter which type of business you are doing. It will fall into one of the following categories. Knowing about these categories can determine almost 60% of your marketing strategy.
Local Store – Geographical-Oriented Strategy
If you are having a business where you are limited to a particular area. Then you fall in the 1st category.
Some examples of such businesses are:
- kirana maal (Grocery Store)
- beauty parlour
- bakery
- cafe
- furniture
- cloud kitchen
- Barber Shop
So you got the idea. Now content strategy for such businesses will include targeting local customers.
You do not need to spend a crazy amount of money on Instagram or youtube Ads. Instead, you can utilize that money on productive marketing.
Here you need to see what the majority of your customers are loving about your store or your competitor’s store.
If you want to establish a market for yourself then go as cheap as you can. This will spread the word of mouth.
But remember once you have established a particular price then you cannot charge more next time. So you have to cut the price lower than your competitor to capture the market. But you have to keep it flexible enough that you can increase the charge.
Another way of increasing profits by keeping a constant price is by reducing volume.
For example, if you are giving 200ml of shampoo for 20/- rs. Next time you can give 180ml for the same price. But this is the later stage once you have built a strong customer relationship.
Which are the perfect platforms for this category?
- WhatsApp communities – This will give updates on discounts, or menu of your catering, etc.
- Local communities/groups on Instagram – To gain followers from your surrounding localities. You can even attract neighbouring customers.
- Signature Leaflet – You can create your own card or business identity. This can be delivered with every product you sell. Try to make a long-lasting product, like a sticker or keychain. So whenever your customer sees that they will remember your store.
- Facebook local groups – Even this will give a sense of community to your customers.
PAN India – Market-Oriented
If your store falls under one of the following categories, then you are in this niche.
- ganpati decoration
- arts and crafts
- photography
- catering
- jewellery
Now the previous strategy along with some extra addons will make a perfect champagne for you.
Which are the perfect platforms for this category?
- Facebook groups – to give updates on your discounts and offers, also spreads word of mouth.
- Micro-influencers – there are lots of local YouTubers, Instagram influencers, etc. These people hold some authority so it will be useful to attract new customers. Do not give ads to them, instead tell them to make a reaction video, or reel for your business.
- Ads Instagram/Facebook/Youtube – You can choose to give Ads as per the location. This will bring new customers to your store.
- You need a website/portfolio – People need to trust you and for that having a website with contact is very must for your business.
World Wide – Niche Oriented
Hold on tight because we’re about to decode the Worldwide Niche—a small business goldmine for those with global ambitions.
Picture this: You’re not just selling to your local community; you’re reaching customers across continents. This niche is tailor-made for entrepreneurs offering worldwide services or products with universal appeal, such as scent or fragrance stores, fruit stalls, or freelancers and skill-based professionals. They’re the global ambassadors of small business.
Now, let’s unravel the perfect content strategy for this niche. It’s all about casting your net wide and reeling in the world.
Perfect Platforms for the Worldwide Niche:
- E-commerce Websites: Whether you’re peddling perfumes, exotic fruits, or digital services, a user-friendly e-commerce site is your global storefront open 24/7.
- Social Media Powerhouses: Facebook, Instagram, and Twitter offer global reach. They’re your bridges to potential customers, platforms to flaunt your offerings, and launchpads for international fandom.
- YouTube: Showcase your skills or products on YouTube, a global stage that transcends language barriers. Engaging videos can draw viewers from every corner of the Earth.
- LinkedIn: Ideal for freelancers and skilled professionals, LinkedIn lets you display your expertise and connect with global clients and collaborators.
- Global Marketplaces: Think Amazon, eBay, and Etsy—they connect you to millions worldwide. Perfect for tangible goods with universal appeal.
- Translation Services: Localize your content to reach non-English-speaking audiences more effectively. Tools like Google Translate can help bridge the language gap.
These platforms offer global visibility, smashing geographical boundaries, and connecting you with customers actively seeking worldwide services and products.
The Worldwide Niche is a thrilling journey. Master its content strategy, and you’ll have a passport to global small business success. Embrace diversity, respect varied cultures, and let your small business illuminate the world stage. It’s a vast world out there, and the Worldwide Niche is your gateway to making it part of your entrepreneurial saga!
Best Hack For Your Content Strategy To Increase Your Conversion Rate
Content Strategy For Peripheral Products
Let’s get one thing straight – not all products are equal in the eyes of consumers. There are those items we call “Peripheral” products.
What are Peripheral products?
These are the products that people impulsively buy without doing any research.
- Think perfumes that promise to make you smell like a bouquet of roses.
- Quirky T-shirts that scream personality.
- Soaps that claim to turn your shower into a spa day
- Crafts and Designs that make Pinterest go wild.
These goodies are like the candy aisle at a supermarket – irresistible.
The Perfect Platforms for Peripheral Products
Now, if your small business falls into this delightful category, you’re in for a treat. When your products make people’s eyes light up, you want to showcase them where the party’s happening.
Hello, Instagram! Hi there, Facebook! But don’t stop there. Add platforms like Pinterest, Twitter, and TikTok to the mix – anywhere you can snag quick eyeballs.
Why, you ask?
Because a stellar content strategy for these types of products means you can ride the wave of impulse buying. Just like a pro surfer.
It’s all about creating content that instantly captivates, intrigues, and makes folks click that “Buy Now” button without second-guessing. In a nutshell, it’s the secret sauce to boost your sales and give your small business the attention it deserves.
Content Strategy For Core Products
Core products are the big guns, the heavy hitters, the things you ponder about while sipping your morning coffee.
Think about that sleek TV that turns your living room into a cinematic wonderland. Or that trusty mobile phone that’s practically an extension of your hand. These are the items that make you go, “Hmm, which one should I get? What’s the latest model? Tell me more!”
Core products are the ones you research, read reviews about, and maybe even lose sleep over because you want to make the right choice. They’re often on the pricier side, and they’re a big deal.
The Perfect Platforms for Core Products
Now that we’re clear on what core products are, let’s dive into where you should strut your stuff. Picture this: You’ve got an amazing TV or smartphone to sell. You need to showcase its awesomeness to the world.
For these bad boys, you want platforms that give you room to shine. Hello, YouTube! People love unboxing videos and in-depth reviews, and YouTube is your stage. Influencer marketing is your best friend – those tech-savvy influencers can make your product the talk of the town.
But wait, there’s more! Connect with communities and experts who have authority in your niche. They’re like the trusted neighbourhood mechanic – people believe in their word. So, whether it’s tech forums or industry-specific blogs, tap into these networks.
In a nutshell, core products need content that educates, dazzles, and builds trust. So, go out there, be informative, be engaging, and watch your core product fly off the shelves. Time to make those big sales and keep the cash register singing!
Final Words
Congratulations, dear reader, you’ve just unlocked the secrets to mastering content strategy for your small business. In a world where every click, like, and share counts, harnessing the power of content can lead you to the pot of gold at the end of the digital rainbow.
From understanding the magic of small business and content synergy to categorizing your business into local, market-oriented, or niche-oriented, we’ve covered it all. We’ve even given you a sneak peek into the two fascinating worlds of “Peripheral” and “Core” products.
For those irresistible “Peripheral” products, you now know that platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok can be your playgrounds. Get ready to ride the wave of impulse buying like a pro surfer and watch your sales soar.
And for the mighty “Core” products, it’s all about educating, dazzling, and building trust. YouTube, influencers, forums, and blogs will be your allies in this journey to success.
So, what’s next? Take these insights, make them your own, and create content that leaves your audience begging for more. Remember, content strategy isn’t just about marketing; it’s about crafting a story that connects, engages, and converts.
But we’re not done yet! To supercharge your content strategy game, dive into our other blogs and explore the ever-evolving world of digital marketing. It’s time to unleash your small business’s full potential.
Are you ready to embark on this exhilarating journey of growth and success? Start now, and let your content strategy be the guiding star in your small business’s story. Cheers to 50,000 per month and beyond!
Also, read Part 1 of the content strategy guide.
For those who wondering “how to earn 50K step by step by this method?”. We will bring part 3 of this series. Where we will give a case study of a small business that earned 50k per month via this content strategy.